At SmartBomb Creative, we engage in goal-driven marketing tactics. In civilian terms, that means we need to know the specifics about WHAT our mission is before we can plan HOW we will launch our assault. Just as our name implies, we provide explosive results in a myriad of local markets. Navigating stealthily under the radar, our full-service creative team works cohesively to boost your brand and lead your business to victory across all marketing platforms.

Believing that a clear and differentiating message can be the best weapon in business, Jennifer garnered the agency title of munitions expert. Before founding SmartBomb Creative, Jennifer cut her teeth in the advertising world as a senior copywriter at a leading North Texas advertising agency. Shortly thereafter she began managing her own book of clients in the area’s legal and energy markets.

But Jennifer’s “basic training” began long before the aforementioned with nearly 15 years of professional writing experience. She originally reported for duty whilst being enlisted by her undergrad professors at TCU to write and edit their various research and book projects. That prepared her for her next mission when, for a decade, Jennifer led the charge as executive editor for the nation’s fastest growing city’s premier publication, Fort Worth Magazine. This esteemed post afforded her the opportunity to develop long-term relationships with the media elite.

Jennifer brings to the war room a robust, versatile arsenal including countless features about significant local issues, as well as experience working on several marketing/branding campaigns. Jennifer's eye for detail and coveted juggling ability has served her well as she directed more than 100 large-scale photo shoots, and her need to conduct countless interviews with the major players in Dallas/Fort Worth has led to a beneficial and extensive network. In regard to what makes a good leader, Jennifer is adamant that one must possess many paradoxical qualities, such as humility in order to
capitalize on the unit’s different special skills and the confidence to commit to the best solutions for client victories on the battlefield. Maybe that’s why each Sunday morning she insists on completing the New York Times’ crossword in ink but doesn’t feel the need to rub it in her husband’s face.